Motion Ident
Brief: Design a 10-15 second motion graphic identity.
Concept: The overriding theme of my portfolio is 'growth'. Growth in my abilities and growth in my experience. I think that a simple idea can grow into a wonderfully expressive answer to a brief. For this project, I have tried to illustrate the process of growth.
Inspiration: This was to be the last assignment for my diploma, I felt that it was inspired by many of the other projects completed along the way, the typeface and the colours have a clear history. I chose to use type, colour and shape to define my designs, these have been the building blocks of my projects.
Method: Ideas are never fully formed when they pop into your mind, and to this end I wanted the graphics to begin blank on a completely black background. As ideas begin to develop, we get a visual idea of where they are going before a moment of clarity. To illustrate this, the graphics are initially shown as mosaics that quickly morph to crystal clear images. Ideas then converge towards each other and finally they fuse together as a cohesive design.
Concept: The overriding theme of my portfolio is 'growth'. Growth in my abilities and growth in my experience. I think that a simple idea can grow into a wonderfully expressive answer to a brief. For this project, I have tried to illustrate the process of growth.
Inspiration: This was to be the last assignment for my diploma, I felt that it was inspired by many of the other projects completed along the way, the typeface and the colours have a clear history. I chose to use type, colour and shape to define my designs, these have been the building blocks of my projects.
Method: Ideas are never fully formed when they pop into your mind, and to this end I wanted the graphics to begin blank on a completely black background. As ideas begin to develop, we get a visual idea of where they are going before a moment of clarity. To illustrate this, the graphics are initially shown as mosaics that quickly morph to crystal clear images. Ideas then converge towards each other and finally they fuse together as a cohesive design.